Red Door Creative Podcast

S1E3: Uncertainty Is Your New Middle Name
Released: 5.15.2020


Well hey everybody and welcome to the Red Door Creative podcast. My name is Jordan Farris and I’m the founder and owner of Red Door Creative which is a digital creative agency. My business exists to help great people do great things, and this show is one of the ways I want to help you be your best. I keep these episodes short and sweet because I know you’re busy. Today I want to share with you 3 thoughts that I’m choosing to keep top of mind during this time of uncertainty. Let’s jump in.

2020 = Uncertainty

At the time of this recording, things are weird. Here we are mid-way through the 2nd quarter of 2020 and business is anything but usual… the COVID-19 pandemic has already changed our lives so much, and who knows in what ways our lives WILL change that we haven’t even realized yet. As a business owner, I would be lying if I said things have been easy lately. Of course they haven’t, and if there’s one word that sums up this year so far, it’s the word Uncertainty. Not many of us enjoy feeling uncertain, and that’s why I wanted to share with you a few thoughts that have helped me lately.

Move From The Unknown to the Known

First, I try and direct my attention away from the unknown which seems to be all around me, back toward the things I do know and understand about myself. This is sort of a way of asking myself “what can I do TODAY to help my situation?” For example, I can’t make the phone ring, but I can reach out to my previous clients as a courtesy to them and check in to see if they’re okay. Who knows what could happen just by going out of your way to be there for somebody. Remember, the investment you have in your business isn’t just financial, and some of the best days for your business can actually come out of true, genuine interactions with other people.

Taking definitive action like this helps to build a healthy perspective of my own business, and it also eases some of the anxiety that can build up when you start thinking far into the future.

Another way to move from the unknown to the known is to literally spend time learning as much as you can. We don’t know exactly what the world looks like in the future, and there’s no guarantee that it will be the same as it used to be. Could it be that the future is going to require some fluidity from those of us who have sunk our heels into our businesses? I want to be as prepared as I can when it comes to skills and knowledge. There could be an increased demand for a product or service that I have never offered before as a result of the crisis we’re going through. Keeping your eyes open in this way is another great method of combating the anxiety associated with uncertainty.

Remember Why You Started

Another thing that really helps me is remembering why I started. What I’m talking about here is examining the reasons why I got into business in the first place, and honestly, making sure that my motivations and personal investment are still there. I really believe that as a successful business person, you have to know how to lose and lose often, and your own will power and drive to win are going to be the biggest factors in your long-term success. To come out on top, you must be willing to stick with your business during the lows when it’s not a lot of fun.

What are you passionate about? Are you able to pour yourself into your business like you used to? There are certainly some people who will decide to leave the business world after seeing the downside of business and for good reason. Some people need a reason to start something or a reason to end something. Your heart knows the answer, but you have to be honest with yourself.

This all makes me wonder how many people will change fields post-pandemic? And how many of these people should have changed fields long before this, but they just never felt the push? Kind of makes you think.

Trust Yourself as the Right Person for the Job.

The final thought to remember during uncertainty is this: you must unequivocally trust yourself to be the right person for the job when it comes to your business. Successful people trust their instincts and use their experience and wisdom to confirm those instincts. Never led a business through a global pandemic before? Well, no one else in our time has either. Your competitors haven’t. You are the most qualified person to sit in your chair, because no one knows your business like you. Tuck your head and keep running. Keep doing what you know to do. Your tenacity will carry you through.

Well that’s it for this week on the Red Door Creative Podcast. If you got anything out of this show, follow my business @madebyreddoor on Facebook, Instagram, and Twitter. I’ve got new shows coming out each Friday on all the popular podcast platforms, with more being added all the time. You can find those links when you follow me on my social media. You guys have a great one, and we’ll see you next time. Thanks for listening.